How Speaking Can Build Your Brand Part 2


How Speaking Can Build Your Brand
How Speaking Can Build Your Brand

Include an audience profile: Many speakers neglect this area, but meeting planners love to know that you are able to understand the audience’s profile, priorities, concerns, and interests.

Create a winning presentation

While there’s no shortage of academic presentations, the majority are of a different nature. That’s why speakers need to understand that they are storytellers. Developing content with a beginning, middle, and end helps the audience to connect to worlds with the story’s significance once the presentation has ended. Stories simply content while also creating more connections and visual images and providing inspiration in ways that text can’t.

Put in the time to prepare

A solid presentation won’t have the effect you’re looking for if it’s poorly delivered. You need the humility to prepare. That might just be the golden rule of public speaking. You can be the No.1 source in the world on any given subject but if you don’t know how to convey what you know in an engaging, interesting, and logical way, you could well lose your audience. So, make sure to practice. Memorising your presentation or speech isn’t always essential but you do need to get to grips with delivery fundamentals.

Hone your skills

Presenters should be skilled public speakers in order to be effective. For those who don’t have an innate ability in that area, opportunities exist to build that particular skill. Toastmasters International and other organisations are designed to help aspiring speakers and give them the chance to practice and gain feedback. Speakers also have the opportunity to place themselves in a number of different situations that call for public speaking. This could include cross training a group of individuals from another department or volunteering to speak at company or eat meetings.

Technology is a wonderful resource for speakers. Try recording speaking events and practice sessions and remind your content, speaking patterns, and body language accordingly. Also, look at courses delivered by the National Speakers Association that can help you to become a Certified Speaking Professional.

It doesn’t end when it’s over

Once you’ve finished your presentation, ensure to acknowledge the sponsors of the events or those individuals who asked you to speak in the first place. Follow up with a thank-you note as well. Further, don’t forget to request feedback and provide your contact details in case anyone has any further questions or would like to know more about your products or services.Utilise the speaking event to advance your marketing aims. Also, use social media marketing to boost your competitive advantage, increase your thought-leadership positioning, and enhance brand recognition. You could upload the event on your website and on to your YouTube account. Post parts of your speech, or quotes from it, on Facebook. Tweet about it, blog about the actual topic, and turn the content into an online article. You could also use the information in your press kit.

Speaking is a great way to increase your name recognition, credibility, and visibility. While you need to invest time to find opportunities and prepare your presentations, it will be more than worth it in the end.

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